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      <image:title>Home</image:title>
      <image:caption>Renni Rucci, Album Cover</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Introductory post to LaTocha's Vegan Lifestyle Social Content. Key Content Pillars Were Wellness, Recipes, Fitness and Inspiration, all done with a tone of authenticity and approachability.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Big G from Silk came to me to develop a social media presence to help enhance his standalone presence within the Billboard-charting group. Music, Business, Personal Image and his Youth Basketball coaching pursuits were content pillars.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Khujo Goodie, Goodie Mob, Social Media Portrait</image:caption>
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    <image:image>
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      <image:title>Home</image:title>
      <image:caption>Story post featuring image of LaTocha Scott and Tiny Harris from Black Music Honors</image:caption>
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    <image:image>
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      <image:title>Home</image:title>
      <image:caption>Three men in formal and casual attire posing indoors for a photo, with neutral-colored walls and some decor in the background.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>All of the organic posts regularly got from 4K-11K views</image:caption>
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    <image:image>
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      <image:title>Home</image:title>
      <image:caption>Khujo Goodie, Goodie Mob, Portrait for Social Media</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/88bb0970-47a6-4e1c-8a38-e91cc94af100/IMG_6142.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Vegan recipes, cooking along with LaTocha, which also included singing and life stories, was a regular feature. Her smiles and laughter made the videos popular with followers.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>A man with a beard wearing a black hat and sweater, standing on a wooden balcony outside, looking at the camera.</image:caption>
    </image:image>
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      <image:title>Home</image:title>
      <image:caption>My original photo , from a productive photo shoot in Little Five Points, ATL</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home</image:title>
      <image:caption>Khujo Goodie, Portrait, for Social Media, Atlanta EAV</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/359aac9b-9a50-4856-a863-507433b70c58/IMG_6146.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>LaTocha can "sang" she did a small verse in this video that her Xscape fans loved.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/ad8175e7-a324-41b2-8ba6-228f78c1a742/868A6A82-6BD6-4A5B-A3B9-85BD37207FA6.jpeg</image:loc>
      <image:title>Home</image:title>
      <image:caption>A man in a black jacket and baseball cap holding a birthday cake with a lit candle, the cake has the words "HAPPY BIRTHDAY" written on the plate, at a restaurant. The man is smiling and giving a thumbs up.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Promo images for the single, featuring album art</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/1699579918198-N4EP5WR3OZEMBT4Q42GM/303141AE-5903-42BF-967A-906E2AFA0595.jpeg</image:loc>
      <image:title>Home</image:title>
      <image:caption>LaTocha Scott of Multi-Platinum R&amp;B Group Xscape, Photo used for back cover of her cookbook LaTocha's Plant-Based Lifestyle (Which I helped write, edit and publish).</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/47cb9ad2-79ca-42f1-97be-1070e186400b/IMG_6141.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Expanding and promoting LaTocha's Made Girl Line of Athleisure clothing was part of the work we did together. LaTocha included personal stories about how she felt when she was heavier and what inspired her to become active. She made changing lifestyles approachable for her followers.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Two men standing</image:caption>
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    <image:image>
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      <image:title>Home</image:title>
      <image:caption>four singers in black and red jerseys standing on a field with stadium seating in the background.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home</image:title>
      <image:caption>LaTocha Scott of Multi-Platinum R&amp;B Group Xscape, Social Media Portrait at Mercedes Benz Stadium</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/ce92ed80-856e-4f73-9aad-ea6788b8a666/IMG_6145.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Wearing a mask was a priority during Covid (and they were hard to come by). In this post LaTocha saluted healthcare workers and asked followers to follow recommendations.</image:caption>
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    <image:image>
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      <image:title>Home</image:title>
      <image:caption>A man with sunglasses, headphones, a cap, and a beard wearing a sleeveless Adidas tank top, taking a selfie indoors with a white wall and doorway in the background.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/47c4fc88-c7b4-46c7-a7df-557621985de6/IMG_9432.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>My original photo , from a productive photo shoot in Little Five Points, ATL. Enhanced affiliation with Atlanta United Soccer Club</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/1699579918209-C3I5DW5J0OPSCSGE19YX/BA9E7648-F486-4E3F-A9A6-EA7CD9F86D17_1_201_a.jpeg</image:loc>
      <image:title>Home</image:title>
      <image:caption>LaTocha Scott of Multi-Platinum R&amp;B Group Xscape, Social Media Portrait</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/52e8b0dc-8d16-40ae-a8c3-ec208689b4a6/IMG_6137.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Doug E Fresh developed a social media campaign featuring black entertainers to encourage members of the Community to wash their hands for a full 20 seconds to prevent the spread of Covid. The community was often less addressed than general market and more receptive to black singers and actors for direction.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>The R&amp;B Group Silk, which Big G is touring with actively.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/8394c7e3-1340-46ce-b888-3a8d42b1b7a5/IMG_9504.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Post featuring my original photo , shot in Little Five Points, ATL</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/1699579918193-FPH82AWDBOKPR800V2FM/8C726508-12DA-4AE8-B0F9-36AA8FF523A0_1_201_a.jpeg</image:loc>
      <image:title>Home</image:title>
      <image:caption>LaTocha Scott of Multi-Platinum R&amp;B Group Xscape, photo used in her Vegan Cookbook, LaTocha's Plant-Based Lifestyle. (Which I helped write, edit and publish)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/59da4005-9e70-41b6-92b6-8f75143eec91/image_123650291.JPG</image:loc>
      <image:title>Home</image:title>
      <image:caption>I created LaTocha's YouTube channel to house interviews and long-form recipe video content.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>10K Kobee, Chicago Rapper, Portrait for Social Media</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/559afa4a-bf64-4338-900a-83cdce98c4d4/IMG_7666.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>I took this image that we later used for the back cover of LaTocha's Planted Lifestyle, her Vegan Cookbook.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>10K Kobee, Chicago Rapper, Portrait Social Media</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/1741565455515-LA2SRWLGXQWZ06WSS0AD/1-Cover%2Bof%2BLaTocha%2527s%2BPlanted%2BLifestyle.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>LaTocha's Planted Lifestyle included recipes, life stories, current and older family photos, and photos from Xscape. The reflections were personal and included revealing accounts of how LaTocha felt to be called the "Big Girl" in the group; she wanted to be known by only her name LaTocha and that was a primary motivation. I helped write, edit and publish this volume.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>10K Kobee, Chicago Rapper, Portrait, Social Media</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/a6da3a9a-e50b-4846-8518-42e04a9d9c94/IMG_6125.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Book signing was an exciting event for pre-order copies.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>AyoKipp, Singer, Rapper, Sound Engineer at Icon Studios, Portrait for Social Media</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/c2589d68-1900-4d43-9d47-5184c306ca74/IMG_6129.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Promo posts featuring the content included in the cookbook</image:caption>
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      <image:title>Home</image:title>
      <image:caption>AyoKipp. Singer, Rapper, Sound Engineer at Icon Studios, Portrait for Social Media</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/ddbb2484-5db4-438d-bcb7-b0e112b409d3/IMG_4732.png</image:loc>
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      <image:caption>Lifestyle posts that I styled with the cook book when the copies came in, to promote sales.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/654d880bb22c204c5f1bc8b1/b85b7010-3174-424d-b9f3-72c728f80c53/IMG_7667.jpeg</image:loc>
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      <image:caption>LaTocha's artistry as a vocalist continued to be a focus of content, in studio and on stage.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Khujo Goodie of Goodie Mob, Dungeon Family/OutKast fame was launching a single on his own WES H CHN. The social media campaign was built on pillars to Promote the single, differentiate Khujo from the group with imagery, Underscore Atlanta affiliation, Reinforce ties with Goodie Mob. Posts ran on Khujo's and Goodie Mob sites. (my photo)</image:caption>
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